Episode 10: Alex Haddox of Practical Defense

October 16, 2015 00:22:56
Episode 10: Alex Haddox of Practical Defense
The PodcastMotor Show
Episode 10: Alex Haddox of Practical Defense

Oct 16 2015 | 00:22:56

/

Show Notes

Alex Haddox is my guest today on Podcastonomics.  Alex has a great story of revival in podcasting.  Currently on his 276th episode in the area of personal and home defense, Alex had a bit of a false start in optimizing his podcast to support the rest of his business.  In these earlier days Alex was big into seminars and using his podcast to build his brand to promote those live events. After a break in the show of 22 months in the show in which he expanded his web presence, Alex has revamped is podcasting methodology to better fit the new business model.  This has meant a shift in the publication schedule of Practical Defense, but also with the creation of a brand new show, called The Security Professionals Podcast.  The results of this show have been stellar for Alex already, even in its early days. Alex has found the fit between audience, product, and their need for information tailored specifically to meet their problems.  This is the dream of most marketers, and podcasters specifically as well.  Alex now is in the throes of developing more online curriculum for his security guard audience and will begin distributing that soon. In addition to using conventional podcasting syndication channels, Alex has found that using YouTube to distribute his podcast episodes as video files has proven to be very successful.  This takes just a small amount of time investment, but exposes his materials to an entirely new audience.  Content repurposing is great, and this is an excellent example of it done right. To learn more about Alex and his to two shows, head over to practicaldefense.com and security-training-center.com/podcast.  

Other Episodes

Episode 0

March 29, 2017 00:41:58
Episode Cover

025: Scaling Podcast Advertising with Andrew Connell

[podcast_motor_player url="http://traffic.libsyn.com/podcastonomics/025_Scaling_Podcast_Advertising_with_Andrew_Connell.mp3" title="025: Scaling Podcast Advertising with Andrew Connell"] This week’s guest is Andrew Connell, developer and podcast host of the Microsoft Cloud Show....

Listen

Episode 0

July 06, 2016 00:30:08
Episode Cover

BOP 012: Kevin Geary of Rebooted Body Podcast

[podcast_motor_player url="http://podcastmotor.staging.wpengine.com/wp-content/uploads/2017/04/The PodcastMotor Show/012_ Kevin Geary of Rebooted Body Podcast.mp3" title="BOP1: Kevin Geary" playtime_seconds="1808.328" playtime="30:08"] On today’s episode I’m happy to be talking with...

Listen

Episode 0

August 17, 2016 00:30:16
Episode Cover

BOP017 - How To Cash Out Big with Nina Kaufman

[powerpress] How many times have you subscribed to a show, drawn in by a charismatic host or great content, only to wait longer and...

Listen