Episode 3: Bill Caskey of The Advanced Selling Podcast

Welcome to Episode 3 of Podcastonomics.  Today I'm very pleased to sit down for a chat with Bill Caskey of the Advanced Selling Podcast.  If you're looking for the hallmark of what makes a pure business podcast a success, then look no further. Bill and his co-host Bryan Neal have been putting on this show for 300 episodes now, and aren't slowing down anytime soon.  In the show they talk all about sales, marketing, and how to increase revenue for businesses.  In the episode we hear how Bill and Bryan are regularly seeing direct sales and referrals for their consulting business, resources for sales and marketing professionals, and speaking engagements as authority figures in the space. One of the things that’s so interesting about listening to a podcaster who has published 300 episodes is the focus on staying true to your audience’s focus.  Bill and Bryan know exactly who their listeners are, what they’re looking for out of a show, and what types of content will connect with them the best.  As Bill talks, it’s not about having thousands of listeners to a show like this, but it’s about having 100 true fans who are dedicated and loyal.  Building that loyal following of a real audience is the hallmark of what makes an effective business focused podcast. To learn more about Bill and The Advanced Selling Podcast head over to AdvancedSellingPodcast.com.  You can also reach out to Bill on Twitter @BillCaskey and on LinkedIn. If you enjoyed the show today please leave a review in iTunes.  This helps get more wonderful guests like Bill on the show to share their stories of how podcasting is making a positive impact on their business.